Wednesday, 13 February 2019

Target Audiences, International, National, Regional & Local News

Developing my understanding of target audiences, I've learned that certain topics of news are intentionally presented in a way to suit a target audience.


For example, a target audience for a political news event would be those who are interested/study in politics, or those of an older generation. A good example of this can be from the BBC News website in a certain article where they mention Theresa May playing down the 'deal or delay'.

Image Taken from BBC



However, for topics such as Gaming and Tech, their target audience would be people of any age who are interested in video games or modern technology. A good example of the use of this target is also from the BBC News website where they mention the makers of Overwatch and Call of Duty cutting 800 jobs.






 We receive news broadcasts depending on the severity/importance of the news event. The more urgent the news event is, the larger area it covers for broadcasting. I learnt that there is regional, international, national and local news.

Examples of International News

Local news is what happens in your specific town or city. For example, if a burglary occured at a shop in your town/city. Regional news is news from your area, for example in the UK: North West, South West, etc. National news covers the whole of the country, in this case it would go across the whole of the UK, for example Brexit. International news is that which happens in the rest of the world, for example a potential war between two major countries.




No comments:

Post a Comment